Word: product
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Dates: during 1960-1969
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...hemisphere than Guatemala could ever have been. It is often argued that the Monroe Doctrine, the product of a simpler time, applies only to old-fashioned aggression. But in his wisdom, Monroe spoke for generations unborn and perils unenvisioned. What he declared to be dangerous to the U.S.'s peace and safety was "any attempt on their part to extend their system to any portion of this hemisphere . . . interposition in any form." That unmistakably applies to Cuba...
Shared markets have also led European manufacturers to move closer to one another in product styling. Since Genoa Industrialist Enrico Piaggio sent his Vespa motor scooters swarming through Europe as the first postwar apostles of the Italian look, Italy has become firmly established as the fountainhead of European design. Britain's Clore, whose multitudinous holdings include a corner on 22% of the British shoe market, makes periodic Italian tours to keep up with the latest in footwear; British Motor Corp.'s Harriman turned to Italian Stylist Pinin Farina to design autos that would sell better on the Continent...
...Pete does not share in royalties from TV commercials and product endorsements that bring in as much as $100,000 a year to such sluggers as Roger Maris. Runnells did a few Camel cigarette commercials in 1960 and 1961, but his contract was not renewed; he now smokes Lucky Strikes...
...both world wars, became a Distillers director in 1946, has been a major force in Britain's drive to export more Scotch. A onetime Scottish all-star rugby player, he is described by a close friend as a person who "enjoys life to the full-including his own product...
...much more optimistic than Ford Division Chief Lee lacocca, who figures that sales will cool down from this year's anticipated 6,800,000 by half a million or so; "Bunky" Knudsen purred: "I think Lee has made his prediction in line with his product, and I am making mine in line with my product." Ford spokesmen quickly shot back that the official predictions of General Motors executives since 1957 have overshot the mark by an average 600,000 cars a year...