Word: product
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Dates: during 1960-1969
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...manufacturer's most jealously guarded possession is often not the combination to the safe but the name of his product. On the one hand, he desperately wants the public to get in the habit of asking for it by name; on the other, he shudders at the thought of that name becoming the name for anybody else's similar product. Kodak, B.V.D., and Coca-Cola have for generations bared their teeth in courtrooms to protect their names from slipping into the generic limbo where mimeograph and nylon now languish in lower-case ignominy...
...average consumer's disposable income went into retail sales; now only 54% does. Much of the money that the shopkeeper used to get is now being spent on services such as entertainment and travel. Merchants point out that U.S. manufacturers have not devised any really irresistible new product since television. Where the manufacturers have failed, the merchandisers hope to succeed...
...Though retail sales fell slightly last month, consumer spending remains strong. Housing starts, spurred by an unprecedented demand for new apartments, are up 23% from last year. U.S. industry is producing more, and its employees are earning more than ever before. Since the recovery began 16 months ago, productivity has increased by 8% and the gross national product by 9%. But some ominous clouds are gathering...
...hoped, and is actually smaller in relation to the G.N.P. than it was five years ago (see chart). This year it will barely top $37 billion, or only 6.6% of the G.N.P. By contrast, the nations of Western Europe are plowing an average of 10% of their gross national product into capital expansion and modernization...
...Using low-grade local iron ore to save on transportation costs, Germany made good on his promise, and before long Lone Star was one of the top suppliers of pipe in the Southwestern oilfields. With more borrowed money. Germany then launched a $40 million expansion program and broadened his product line until it ranged from reinforcing rods to air raid shelters. Last year Lone Star earned $3,559,000 on sales of $71.2 million, ran at 68% capacity compared with an industry average...