Word: product
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Dates: during 1960-1969
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...orchestrated leadership. Admits one Big Three executive, who hotly denies that G.M. has any monopoly on automotive brains: "Year in and year out over the last decade, General Motors has been a little better than the rest of us in some of the major areas-in distribution or product, in management or styling. This happens to be the year when all the 'little betters' coincided...
...less important, G.M.'s continued emphasis on its medium-priced lines gave it an edge in diversity of product. With their 1962 lines, the other auto manufacturers hoped to persuade the buying public to settle down to a relatively few standard-sized, compact and intermediate models. Gambling heavily on the intermediate Fairlane-which has done well, but partly at the expense of Falcon and Galaxie sales-Ford downgraded its medium-priced Mercury. In similar mood, Chrysler turned the Dodge into a Plymouth-priced Dart, and American Motors shortened its Ambassador. Meantime, to flesh out its own big and standard...
...comes in a specially made 2-in.-thick leather case. It is jammed with scores of photostatted cards, about the size of a playing card. containing in miniature all the latest vital statistics on G.M. and the auto industry, as well as basic figures about the gross national product and foreign trade. (A wine fancier, Donner also has in his pocket file a card listing the vintage years...
...cannot-attempt to hold down its auto sales for fear of antitrust action. No institution, he argues, can sensibly set out to be second best, or to do less than its best. So long as General Motors continues to grow on the strength of price competition and product performance, he believes that both law and equity are on its side...
...Yearbook staff also puts out a Radcliffe volume, which is the real basis for most of my anger against Three Twenty Six. Done by the same people, the Radcliffe yearbook is a much, much better product. Its pictures (mostly of people) are superior, its less crowded dummy is more careful and imaginative, and in one section a different kind of paper has been used to produce a very interesting deepening effect on the pictures. The text is about as bad as the Harvard text, but there is a nice photo essay on Cambridge which is missing from the Yearbook...