Word: product
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Dates: during 1960-1969
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Largest Importer. In less than four years since it began operating, the Common Market has become one of the fastest-growing economic units on earth. Industrial production soared an astonishing 12% last year alone. Gross national product zoomed some 7% v. the U.S.'s 4½% in 1960. Russia claims a somewhat larger G.N.P. than the Common Market, but taken together, the U.S., the Common Market, and (if the merger is completed) the United Kingdom form a potential economic force that could overwhelm the Russians...
European craze," complains a West German adman. "Once, all you had to do to sell a product was to say, 'Made in Germany.' Now take cigarettes, for example: to make our German brands competitive, we have to imply that people are smoking them all over Europe. It's the same with everything from soup to schnapps-you have to show people using it in Paris, in Brussels, in Rome...
...year's salary for each executive recruited, plus search costs), many corporations find that recruiters can cover a larger field than their own personnel departments. And through a recruiter, a company can solicit in secrecy-a vital consideration when hiring to crank up a new product line or open a new division...
Died. Sumner Welles, 68, urbane, aristocratic architect of the U.S. Good Neighbor Policy toward Latin America, a Grot-on-and-Harvard product who headed the State Department's Latin American Affairs Division at 29, as Under Secretary of State became the confidant of Family Friend Franklin Roosevelt and served as personal presidential emissary on fruitless prewar missions to Hitler and Mussolini, only to be forced into resignation-and virtual retirement-in 1943, when Secretary of State Cordell Hull delivered a "him or me" ultimatum to F.D.R.; in Bernardsville, N.J. Condemned by critics as the embodiment of traditional striped-pants...
...second trend--frequently embraced by the same artists--proceeds from another Bauhaus principle expressed by Gropius in 1923. "We perceive every form," he wrote, "as the embodiment of an idea, every piece of work as a manifestation of our innermost selves. Only work which is the product of inner compulsion can have spiritual meaning." The most familiar examples of this concept are Paul Klee's fantasies but, Feininger and, especially, Wassily Kandinsky submit to the same influence...