Word: product
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Dates: during 1960-1969
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...Rich Harvest. Many a little invention has launched a big industry; one out of eight U.S. businesses is a company that got its start with a single new product. Color film, invented by two New York musicians and first sold by Kodak in 1935, has grown into a $500 million annual business in the U.S. alone. As simple an idea as the aerosol can, first used to spray insecticides during World War II, has puffed itself into a 600 million-can-a-year trade, spraying everything from athlete's-foot powder to instant starch. Even as insignificant an item...
...Computer Is Born. It was the transistor, with its minuscule size and swiftness, which made possible the modern computer, perhaps the second greatest postwar new product. While shrinking in size, computers have vastly increased their speed and ability to handle problems. The fastest, IBM's $13.5 million STRETCH model, can add two 15-digit numbers in an incredible two-millionths of a second...
Many a new product spawns other new products as it jolts older competitors into fresh efforts to improve their lines. When the textile industry threatened to turn to the new synthetic fibers, the cottonmakers developed resin treatments to make cotton wash-and-wear. Polypropylene, one of the newest and cheapest of the petroleum plastics, is now putting the pressure on more expensive cellophane. Produced as a fiber, it promises to make the best no-ironing blend of cloth. Laverne's "invisible" chairs are made of the plastic, make any room look bigger, less cluttered. Esso is experimenting with colored...
...marvelous is U.S. technology today that practically any good idea can be turned into a product. The Army needed a giant ditchdigger. Barber-Greene Co. built one: a voracious behemoth that can dig a continuous trench 2-ft. wide and 6-ft. deep through any surface, including rock and coral, is now available to commercial purchasers. Le Tourneau Inc. of Texas built a mobile island crane that can be towed out to an offshore construction site, its legs sunk and anchored while it does its job. The job finished, the legs can be retracted, and the island crane towed...
Lean, bespectacled Clarence Francis is an expert at diversifying: he vastly expanded General Foods' product line, was one of the first movers of the revolution in the U.S. kitchen. He is also at home in Government circles and in the world of Wall Street finance, where Studebaker's mergers may have to be worked out. Choosing a man whose experience is so remote from auto manufacturing marks a victory for S-P executives who have urged acquisitions in nonauto fields. Harold Churchill will henceforth take a back seat while Francis scurries around, looking for mergers...