Word: product
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Dates: during 1960-1969
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...Forced obsolescence has worked the greatest depreciation of the car owner's investment." said Romney. "And it has become owner's become one of the most expensive factors in manufacturing cost and product quality. In the superficial change process, it is difficult to escape a sense of appalling waste. Refreshing change is one thing, but incessant change has a touch of idiocy...
...half of all new car sales - and that Rambler's 1961 sales will jump more than 26%. "The era of the dinosaur* in the auto business is drawing to a close," he said, and so is "unbelievable waste and ostentation in the most important and most conspicuous product of our economy." To Crusader Romney, the shift meant not only a turn to function instead of frills, but a sign that the national psychology is leaning to ward "reason and realism...
...firms are among the biggest targets of expense-account big spenders; yet Randall finds that most are notably serious and responsible executives who are not only likely to be unimpressed by the playboy approach but are often offended by it. The salesman forgets that "in the long run, the product must sell itself," and that it is bad tactics to yield to "the temptation of selling himself instead of his merchandise." Moreover, says Randall, expense-account lushes "are notoriously poor judges of people," who often take a man to a nightclub when he would rather be home with his family...
...author intended it to be good. and wrote it by putting word after word. The nonbook is usually not written at all but assembled with the help of scissors or tape recorder or some other mechanical device. The concern of the nonbook manufacturer is not that his product be good, merely that it be sold. The nonbook is merchandise aimed at the same non-people who are the most frequent targets of the film and TV industries. What they read is new, light, dry, smooth, well-filtered, quick, effortless and contains almost no calories...
Less splashy but longer established are Mel Evans and George deKay, contractors who dream up nonbook ideas, hire authors and editors, and sell the product to publishing houses. The merchandise consists mostly of such night-table cannonballs as Fateful Moments, an anthology of traumata from Joan of Arc to Helen Keller, and the Great Treasury of American Writing, warmed-over heart warmers compiled by Louis Untermeyer...