Word: product
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Dates: during 1960-1969
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Last July, TIME offered four free columns of advertising space each week for a year to a group of agencies for an experiment in communications. We invited them to turn their creative energy loose on any topic at all-except a product. In the weeks since, TIME'S readers have heard about patriotism, battered children, truth, tradition, poverty, blindness, language and protest. The agencies report that the response has been abundant and heartwarming. Leo Burnett Co. Inc.'s ad on environment and pollution resulted in requests for 30,000 reprints. After urging the silent citizen to speak...
...thing, something which would only take an hour and a half at the most to perform. Much of what the audience will see is only a means to that end, but I hope that in a few places there are flashes of what we would like the final product...
None of these conditions are likely to be very popular in Japan. Accustomed to reliance on the U.S. for protection, Japan now spends less than 1% of its gross national product on defense. Japanese are understandably reluctant to increase their country's military budget or to assume a larger and more expensive role in an Asian defense system. The country's industrialists naturally are not eager to cut back on their highly profitable textile exports...
Enter Patrick Curtis, a Hollywood product if there ever was one. At age two he won the Adohre Milk Company's Adohreable Baby Contest, a ringing triumph that earned him the role of Olivia de Havilland's baby in Gone With the Wind. He later played Ma and Pa Kettle's ninth kid, changed his name from Smith to Curtis (after his boyhood hero, Tony). When he was 13 he landed the TV role of Buzz in Leave It to Beaver; his eternally boyish face and buck teeth allowed him to keep the part for six years. Patrick wanted...
Patrick J. Ryan's criticism of John G. Short's reporting of the Weathermen in Chicago (letter, November 19) is falsely directed. What Short wrote was clearly not the product of his "fantasy-ridden" mind, but was out there in a real-life world that Ryan probably doesn't believe is there. Short's reference to "machine-gunning the head-master." on which Ryan rests his oedipal case, is merely an allusion to the movie "If ..." and the anarchy that movie arouses in natural-born...