Word: product
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Dates: during 1960-1969
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...film-makers die, and the industry busily replaces its craftsmen with product-mongers who think only of mass audience and TV sales. Contemporary social phenomena, prevented from developing in peace, are instantly exploited by a Hollywood desperate to be the first on the marketing bandwagon. Thus Hollywood supplies a hippie to the curious netherworld between San Francisco and New York--a hippie one step closer to reality than John Wayne's faceless chattering Vietcong, but already a stock figure for a director to plug into any context available...
...potential for new formula exists in these films. We are familiar with the story of the country innocent corrupted by the wicked city, a plot-type appearing frequently from Griffith's Way Down East through Chabrol's Les Cousins. Hollywood has begun to alter this: the conclusion of the product-mongers appears to be that innocence--at least sexual innocence--no longer exists anywhere, certainly not in the country. Hollywood is probably right: God knows they helped make it that way, and God know there's no money to be made in innocence. The three runaways in Dreifuss's film...
...Tokyo market's performance reflected the increasing strength of the Japanese economy. This year, despite a 6% rate of inflation, Japan may over take West Germany as the No. 3 nation in terms of Gross National Product, after the U.S. and the Soviet Union. The Japanese government has already twice revised G.N.P. growth estimates for 1968, from the original 7% to 8.5% and, recently, to 9.6%. Exports are expected to reach $13.3 billion, a 23% increase over 1967, and thus turn last year's balance of payments deficit of $535 million into a surplus of about $750 million...
...entire place is quiet for the first time while the powerful PA system, modulated to carry over the expected room noise at any convention, is blasting him over a silent audience. The effect is overpowering. The process: a desert rose blooming in a slow-motion Walt Disney movie. The product: the force of a natural phenomenon, electronically produced...
...rating system does present one major question: Will the film moguls tamper with the artistic integrity of their product to avoid a classification that will shut out the under-16 market? Next year will tell. At least the producer will have the option of appealing to a board headed by Motion Picture Association president Jack Valenti. Mr. Valenti's credentials for making moral judgements aren't bad; he left the Johnson Administration two and a half years...