Word: product
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Dates: during 1960-1969
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Vocational education has always suffered from an inferiority complex-a product, perhaps, of the "golden streets" myth that made 19th century immigrants feel that a trade was vaguely unAmerican. The fact is that modern technology has done away with many of the most menial tasks and thereby created millions of jobs for such skilled workers as laboratory technicians, draftsmen and electronics specialists. In the most specialized fields, blue-collar workers actually earn more than their white-collar counterparts. Yet once a student forgoes college hopes to enter a vocational program, he runs the risk of fading into instant obsolescence...
...point in making a cult of breast feeding,* and La Leche advocates it only for those who both can and want to do it. La Leche mothers concede that for the vast majority of infants, formula does no harm. They simply contend, with old Dr. Holmes, that their own product is superior...
...CEBUS barrier, the old commercial is being replaced with the truly new brand of ad with miracle ingredients some honesty, some humor, packaged with meticulous care. It might be called the uncommercial, and it has transformed the viewer into a consumer of the pitch as much as of the product...
...Wells, Rich, Greene, sounds the credo of the new uncommercial makers: "You have to talk person to person with people, use people words and people terms. You have to touch them, show humanness and warmth, charm them with funny vignettes. You have to make them feel good about a product so they'll love...
Spitballing, or brainstorming, is something like a group-therapy session in which the patient is the product and the doctors are the admen. Recently, TIME Correspondent Edgar Shook sat in on a brainstorming meeting at Chicago's North Advertising Inc. The patient: Flair, a new Paper Mate pen with a nylon tip. Among the doctors: North President Don Nathanson, Creative Director Alice Westbrook, Copy Chief Bob Natkin and Copywriters Steve Lehner and Ken Hutchison. The dialogue, somewhat condensed: Natkin: We have what I think must be the first graffiti advertising campaign, which we've been running in teen...