Word: product
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Dates: during 1960-1969
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...bigger agencies have cut back on other services they formerly offered. Clients heretofore demanded, and got, not only advertising but market research, promotion, even product placement as well. Now agencies are no longer willing to do so much-at least not without fatter fees. "What's happened," says B.B.D. & O. Executive Vice President James Schule, "is that we have a better balance between services like market research, product development and testing and public relations v. pure advertising...
...account. This means $150,-000 of gross income we had counted on that's gone, and there isn't a goddam thing we can do about it. We don't have any inventory to sell, we don't have a product that we can mark down in price and move at the lower figure. So in this business, it's become a matter of keeping as lean...
20th Century-Fox now takes orders from Richard Zanuck, 33, executive vice president in charge of production. A tough, laconic demon for physical fitness (he does 50 push-ups a day before starting work), Darryl Zanuck's only son sometimes talks like one of the old-time tyrants. "I'll practically do anything short of murder to achieve what I want," he says. After graduating from Stanford and serving as an Army lieutenant, he got his first film job as production assistant on his father's 1957 version of The Sun Also Rises. In 1962, Darryl Zanuck...
...length, Charlock tumbles on an inexpensive way of turning a few cents worth of salt into a revolutionary washday product, and wants to donate the discovery to the betterment of mankind, but The Firm opposes him. His last attempt to exercise free will has been thwarted, and now he learns that his idea of freedom was illusory: he needed The Firm as much as it needed him. Charlock's most important discovery is that the slave is born with his chains. He retires to perfect Abel as an engine of revenge. There is a Hitchcock ending that is best...
Prisons are traditional finishing schools of writers and revolutionaries. Eldridge Cleaver is a product of both the black ghettos and the California penal system. Convicted of a marijuana charge at 18 and of assault with intent to kill at 22, Cleaver spent most of the twelve years between 1954 and 1966 in Soledad, Folsom, and San Quentin state prisons. And now, at 32, he is a Ramparts staff writer and a "fulltime revolutionary in the struggle for black liberation in America...