Word: product
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Dates: during 1960-1969
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...around town. The paper's onceover-lightly treatment of the news appeals to commuters riding buses into the city as well as to Chicago's growing Negro population. "The Sun-Times," says a onetime Chicago editor, "comes closest to being a successful all-things-to-all-people product. It has an identity, something that's harder to find in other Chicago newspapers...
...agency assigned it to Shirley Polykoff, a Brooklyn-born mother of two who can write better advertising copy than most men in the game. She invented the Clairol girl-"clean, wholesome, casual. You can imagine meeting this girl at a P.T.A. meeting." As the campaign took off and the product line expanded, she posed more questions: "Is it true blondes have more fun?" (Lady Clairol). "What would your husband do if suddenly you looked ten years younger?" (Loving Care...
...million-ton steelmaking capacity, control 60% of its known iron-ore deposits. British Steel Corp. will be a single company, one-third larger than the next biggest steelmaker in Europe (August Thyssen-Hiitte), divided into four geographical groups. "We tried to build the thing logically, taking into account geography, product and raw-material supply," said Lord Melchett...
Flair for Marketing. That was before an enterprising Spaniard named Isaac Carasso began turning it out commercially during World War I. In 1929, in Paris, he opened a plant named Danone for his son Daniel, and called its product "the Dessert of Happy Digestion." Success was modest until the mid-1950s, when Danone caught the public fancy. In 1958, in the Paris suburb of Plessis-Robinson, Danone opened the world's largest yogurt factory, where 350 workers are able to turn out 1,600,000 pots (211,000 quarts) of yogurt a day, seven times as much...
...Bostonians. They have long clung to the notion that there's something special about the Red Sox. This self-deception is a product of New England provincialism, and has been blown out of proportion by the often unbelievable Boston newspapers...