Word: product
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Dates: during 1960-1969
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Significant Scholarship. A major reason the university presses are booming is that their product has improved-in style, quality, polish and design. Much of the new professional sheen of academic publishing has been fostered by three veterans of the industry, each of whom has recently announced his impending retirement from his own pace-setting press. Combining sound editorial technique with a sense of significant scholarship, each has put his own distinctive imprint on university publishing. The three...
Akerson will combine the best of the Herald and Traveler staffs, prune the deadwood, plow back savings in production and distribution costs into a new morning paper, which will be called the Herald Traveler. By consolidating and improving the product, Akerson hopes he will have a better chance of competing with the Globe for Boston's advertising dollars...
Mysterious Enzyme. Thanks to Relin's management, Rheingold has the resources to back up the new product. Founder of a successful Manhattan public relations firm still bearing his name, Relin took the reins of Blair Holdings Corp. ten years ago. While the company went through several name changes, Relin quietly built it into the world's largest independent Pepsi-Cola bottler and bought out two New York breweries, Liebmann (maker of Rheingold beer) and Jacob Ruppert. The company has used its acquisitions to increase sales from $26 million in 1962 to $187 million last year...
...beer fancier might find rather thin, but Rheingold officials feel that the broader taste trend is toward lighter lager. Moreover, says President Relin, no-carbohydrate Gablinger's is "a definite response to a weight watcher's need." He should know. Though careful not to give his new product credit for the feat, Relin has pared his own weight from 280 Ibs. two years ago to 185 Ibs. today...
Such muscular diversification is all the more impressive since Caterpillar traces its origins to a single product. The original steam-driven Cat was developed in 1904 by a Californian named Benjamin Holt, who got the novel idea of mounting a tractor on its own treadmill tracks. So successful was Holt's "crawler" concept that it inspired the British invention of the armored tank during World...