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...Kindle, the Porsche, and most other expensive and discretionary purchases made in the United States are made by older people. It is not unusual that Kindle sales spiked when Oprah said how much she loved the product. Oprah was born in 1954, and most of the people who watch her on TV or read her magazine are probably middle aged or older. (Read Oprah Winfrey on Michelle Obama from the TIME...

Author: /time Magazine | Title: Amazon Kindle Users Are Older Than You Think | 5/1/2009 | See Source »

...Designs (Chronicle Books) This guide to contemporary and eco-friendly home design rates each product by factors like its use of nontoxic, locally sourced materials and low-waste manufacturing...

Author: /time Magazine | Title: Bookshelf | 5/1/2009 | See Source »

...small thing to rebrand a national icon - particularly if you're rebranding it as a meat product. A few years ago, Australia's food industry was trying to figure out how to get more people to think of the kangaroo, which is part of the country's official coat of arms, as something that is edible rather than adorable. In 2005, the trade magazine Food Companion International ran a global competition for suggestions on what to call kangaroo meat. The magazine received 2,700 entries from more than 40 nations. Proposed names included rooviande, kangasaurus, jumpmeat and MOM (meat...

Author: /time Magazine | Title: Kangaroo: It's What's For Dinner | 4/30/2009 | See Source »

...minor league career came to an end, he tried investment banking for a year but, as is his nature, started gravitating back towards baseball. He began working for a startup company that offered baseball analysis tools to Major League teams. One of the teams he pitched his product to was the Cardinals, and following a presentation Kantrovitz gave to the St. Louis brass in 2004, Mozeliak offered him a new career in the game he loves—in the front office rather than on the field.Taking on added responsibility at a steady rate, Kantrovitz excelled as he learned...

Author: By Loren Amor, CRIMSON STAFF WRITER | Title: Former Ivy League Baseball Star Studying Statistics | 4/30/2009 | See Source »

...veritable historian of obscure and forgotten varieties - cardoons and parsley roots, purple carrots, and broccoflowers - Thiébault has become synonymous with grand-cru vegetables, praise he shrugs off. "The merit of the market gardener is to seize the moment when a product has reached the height of its gustative quality," he says. "But it's what the chef will do with it that makes it a grand...

Author: /time Magazine | Title: Eat Your Greens in Paris | 4/30/2009 | See Source »

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