Word: product
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...stake in Honest Tea, an organic-bottled-tea upstart. Pepsi, which owns Gatorade and Tropicana, was already well positioned, so it steadily ramped up its focus on snack foods. Its Frito-Lay division now accounts for 56% of Pepsi's annual retail sales. Over the past decade, that product diversity has helped Pepsi catch up to its rival. This year, though, rising commodity costs in the first three quarters have temporarily burdened Pepsi's diversification...
...have learned much more about the critical role that vitamin D plays in a wide range of cellular functions, and many now recommend up to 2,000 IUs daily for adults. Most people get very little vitamin D from their diet - the richest sources of the vitamin are dairy products and green leafy vegetables - so supplementation is the only way to reach recommended levels. "Four hundred IUs is just not a lot," says Dr. Larry Norton, a breast-cancer specialist at Memorial Sloan-Kettering Cancer Center. "The supplementation wasn't adequate to raise blood levels enough in susceptible individuals...
...Wurtzel as a television store in 1949 (it now has about 700 outlets), was basic inventory management. "They had been unable to move their inventory," says Helen Bulwik of New Market Solutions, a retail consultancy in Oakland, Calif. That backlog left the company paralyzed, unable to buy fresh product or pay off its existing debts. Circuit City still owes $118 million to Hewlett-Packard, its largest vendor, plus $116 million to Samsung and $60 million Sony...
Retailers are also discovering that by making their Web experience hassle-free and user-friendly, they can achieve better sales. That's why 42.9% of merchants have improved their search function, 42.6% have added or enhanced product videos and 32.7% have included customer reviews to help shoppers make buying decisions, according to Shop.org's 2008 eHoliday Study, conducted by Shopzilla. Further, 8 in 10 retailers are offering some kind of free shipping option this season, often with a stipulation like a minimum purchase amount. Consumers are increasingly savvy about playing these options for maximum value. "They will bundle their purchases...
...like Kaboodle, Etsy, ThisNext and Stylehive. Such online communities make buyers feel more comfortable opening their wallets. "People are reaching out for like-minded souls," says Wendy Liebman, CEO of WSL Strategic Retail, a New York-based retail consultancy. "Psychologically, it feels better if someone else is buying a product too." Kaboodle, the largest of the 25 or so social shopping sites in existence, lets community members discuss products, give one another shopping advice and receive feedback, like which item makes a better gift. "It's MySpace meets Amazon," says Ken Cassar, analyst at Nielson Online...