Word: product
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...Clues a synthetic, focus-grouped quality. It's nothing you can easily point to. It's just the absence of anything risky or anything strange. The Maze of Bones is scrupulously smooth and generic and meticulously calculated to appeal to everyone and offend no one. As the product of a corporate hivemind, it isn't stamped with the signature quirks of a single distinctive authorial sensibility. If it were a baby it wouldn't have a belly button...
...financing power still gives him an advantage. "Once you've got the kind of critical mass Ho's got, it will be difficult to dislodge him as a true contender in Macau," says Anil Daswani, Citi's head of gaming research in Hong Kong. Ho "has invented a product that will be difficult to replicate...
...money also pays for his small army of studio assistants. Hirst employs 120 people at six locations in England, including two massive facilities in Gloucestershire housed in converted World War II airplane hangars. Not all of his people work on the manufacturing end, but scores of assistants execute his product-lines-on-canvas, which are hugely profitable but for the most part aesthetically negligible. Those include hundreds of "spot paintings," each a multicolored grid of little circles and named after a pharmaceutical product; "spin paintings" made by pouring paint onto a whirling disk; and "butterfly paintings" made by embedding dead...
...course, nothing's ever that simple in the energy business. Sasol's end product is cleaner than the average diesel fuel or gasoline, emitting less sulfur and less nitrogen when it burns, says Barrows. Coal-to-liquid plants can also be used to clean up the mountains of coal left over at old mines. But in terms of carbon emissions, Fischer-Tropsch is dirty. A sliding scale of emissions from fossil fuels, goes: coal, petroleum, methane. Coal emits the most carbon dioxide per unit of energy obtained. The resultant fuel also emits more carbon dioxide when burned...
...what happens next that is different. SU2C will not distribute funds to research institutions. Instead, it will assemble dream teams of scientists across disciplines and institutions, and they will work collaboratively on projects designed to deliver a product of sorts--as opposed to an academic paper--within a defined time period. Says Ziskin: "They can only get funded if they can produce a treatment...