Word: product
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That's different from most consumer companies, which try simplify the purchasing process and make the value proposition easier to understand. The airlines have chosen to complicate the purchase of their product - the notion being that you pay for only what you use - and in the process, they hope to boost revenues...
...rate MSF expects for a full-fledged famine. "It's very bizarre," says Jean de Cambry, a Belgian MSF veteran of crises from Sudan to Afghanistan. "It's so green. But you have all these people dying of hunger." The verdure around Kuyera is misleading. It is the product of rains in June, too late for the first of two annual crops. From January to May, the fields were parched and brown. And one failed harvest is enough to turn Ethiopia, a nation of 66 million farmers, into a humanitarian catastrophe...
Government contracts, as they have in the past, could promote consumer product development too, especially as people get more comfortable with the technology. And that means making them foolproof and fiendproof. Cross Match's fingerprint Authorizer, for instance, has inspired its designers to anticipate an underworld market in Authorizer-equipped cell phones being operated with lopped-off fingers. "No system would fly if part of your anatomy is threatened and is necessary to secure what could be substantial assets," says Scott. So the sensor in the phone doesn't merely read a static fingerprint. It also looks for proof...
...final product is a hyperefficient 26-gate, Y-shaped hub. According to Rich Smyth, head of redevelopment for JetBlue, the terminal is located in a 78-acre corner of Kennedy airport, a swath large enough to allow for the optimal "placing of aluminum" - industry slang for maneuvering airplanes. There are double taxiing lanes feeding into the terminal's gates, enabling arriving planes to approach jetways without waiting for departing planes to clear the path. Architects installed cleaning-supply closets at the gates to assist flight crews in maintaining a fast 30-minute plane turnaround time, and JetBlue hopes that each...
...important for governments to create more financial incentives. Under a U.S. law enacted last year, for example, any drug company that develops a new treatment for a neglected disease like malaria can get a priority review from the Food and Drug Administration (FDA) for another product it has made. If you develop a new drug for malaria, your profitable cholesterol drug could go on the market as much as a year earlier. Such a priority review could be worth hundreds of millions of dollars. It's a fantastic way for governments to go beyond the aid they already give...