Word: product
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...SATC, as in fashion magazines like Vogue and In Style, the editorial is indistinguishable from the advertising. You can't tell where the drama ends and the product placement begins. Carrie's friendship with her new assistant (Dreamgirls' Jennifer Hudson) is cemented with the gift of a Louis Vuitton purse; and, in one climactic scene, the humans trying to spill out their emotions are upstaged by a Manolo Blahnik shopping bag. Posh brand names show up everywhere, occasionally with severe consequences (Carrie is effectively led astray by a Vivienne Westwood dress), but mostly to suggest the luxe that goes with...
...survival is not just a product of luck. We can do far more than we think to improve our odds of preventing and surviving even the most horrendous of catastrophes. It's a matter of preparation - bolting down your water heater before an earthquake or actually reading the in-flight safety card before takeoff - but also of mental conditioning. Each of us has what I call a "disaster personality," a state of being that takes over in a crisis. It is at the core of who we are. The fact is, we can refine that personality and teach our brains...
...question of more than regional interest. The U.S. has been on a three-decade binge during which imports have far exceeded exports, with the trade deficit peaking at $758 billion, or 5.7% of gross domestic product (GDP), in 2006. Whether this is a good thing or a bad thing has been endlessly debated, with no clear resolution. But it does seem to be an unsustainable thing. The U.S. finances its deficit with money borrowed from abroad. At some point, those foreign lenders will want to be paid back. While there are several ways to go about this--inflating...
...group has strong ties to local media. Lee was The Crimson's business manager last year, and the company is building an advertising network on several local Web sites. Currently, PaperG's main product, Flyerboard, is featured on boston.com (the site of The Boston Globe), HarvardSquare.com, and the Web sites of Metro Boston, the Weekly Dig, The Crimson, and the New Haven Independent...
Though he pioneered product placement in Hollywood, Warren Cowan's considerable influence was felt mainly behind the silver screen. As a publicist to the stars during a career spanning more than 60 years, he represented such Tinseltown titans as Judy Garland, Steve McQueen, Paul Newman, Ronald Reagan, Frank Sinatra and Elizabeth Taylor. When asked to pick his favorite client from among the list of luminaries, Cowan famously replied, "The next...