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...even a tolerance--for living things in your lunch, more are on the way. Food companies have been coming to the conclusion that if a few of these superstar bacteria are good for you, then more will be even better. This is giving rise to a small but growing product line called probiotics, in which the bacteria population is boosted, sometimes considerably. For consumers, of course, the question is, Do these products work...
...foods like yogurt, buttermilk, sauerkraut and tofu. Recently, however, the Dannon Co. has been making a marketing splash with a yogurt line named Activia, which is fortified with extra bacteria. So far, this bet seems to be paying off, with more than $100 million in sales in the product's first year in the U.S. alone. Other companies are coming forward with probiotic yogurt drinks and fortified beverages, which are also finding a market. There is a fair body of science suggesting that some consumers are spending their dollars wisely...
Expect to see lots of those good guys on store shelves soon. At least five companies in the U.S. either are in the probiotic game or are planning to enter. Plain yogurt remains the best product for added bacteria because it has three things the bugs absolutely love: lactose (or naturally occurring sugar), fat and water. Another food out there with both sugar and fat is chocolate, and--you guessed it--the company Attune already has a probiotic chocolate bar. That's something that may prompt me to give the superstar bacteria a try after...
...service systems, I think your article should have been titled "The End of Customer Service--As We Know It." Thanks to the Internet, not only are people more empowered to access information on their own, but in many cases, they also end up more knowledgeable about a company's product than the customer-service agents themselves. Moreover, it is becoming increasingly difficult to retain employees, making service inconsistent at best. Technology will fill these gaps and provide better, more consistent service. John Putters, President, Visionstate EDMONTON, ALTA...
...growing backlash against biofuels is a product of the law of unintended consequences. It may seem obvious now that when biofuels increase demand for crops, prices will rise and farms will expand into nature. But biofuel technology began on a small scale, and grain surpluses were common. Any ripples were inconsequential. When the scale becomes global, the outcome is entirely different, which is causing cheerleaders for biofuels to recalibrate. "We're all looking at the numbers in an entirely new way," says the Natural Resources Defense Council's Nathanael Greene, whose optimistic "Growing Energy" report in 2004 helped galvanize support...