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...months." That's the semiofficial definition of a recession, courtesy of the National Bureau of Economic Research, a private think tank that since 1929 has determined the start and end dates of U.S. downturns. A clearer but clunkier standard is two straight quarters of declining gross domestic product. Or there's Harry Truman's classic definition: "It's a recession when your neighbor loses his job; it's a depression when you lose yours...
Huckabee's campaign is like The Chronicles of Narnia or VeggieTales cartoons: a Christian crossover product. For Old Guard evangelical leaders, not getting pop culture used to be a badge of honor; think Jerry Falwell's outing of Teletubby Tinky Winky or Pat Robertson's listing immoral TV as one reason for the Sept. 11 attacks. But Huckabee doesn't just engage with pop culture. He soaks...
...Republican ways because of what he accomplished in private business, with the Utah Olympics and as governor of Massachusetts. But his seesawing pegs him as a politician desperate for any and all votes. He's trying to be what most marketers learned long ago doesn't exist: a product that satisfies all the people all the time. Romney would be better off expressing his convictions and having people's respect, if not their 100% agreement. Rosemary Rokita, HARRIETTA, MICH...
...Procure product placement...
What does appear sustainable is the world's appetite for Yum's fast food. Not everybody thinks that's a good thing. After all, this is the company whose top-selling new product is the KFC Famous Bowl: breaded, fried chicken strips, corn, cheese, gravy and mashed potatoes--a 710-calorie dish that the comedian Patton Oswalt calls a "failure pile in a sadness bowl." Fast foods--even those that mimic local cuisines--represent a dramatic change in diet for many cultures. "When you offer high-calorie food to a thin population, they go from small to large very quickly...