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...case study in unexpectedness, consider the Japanese company that became Sony. After World War II, the firm was struggling, when the company's lead technologist proposed a new product: a pocketable radio. That was nearly insane. At the time a radio was a piece of furniture. But the suggestion worked. As a product, yes, but before that as an idea. Cognitive science tells us that the human brain is wired to perceive patterns and is drawn to aberrations--a radio small enough to fit in my pocket...

Author: /time Magazine | Title: Change Agents: Are You Sticky? | 10/29/2006 | See Source »

...make money with affordable technologies. We're making membrane systems that remove arsenic from river water. It's a new product, but I'm not just selling a membrane system--I'm making pure water. That means you don't have to walk 12 miles for water. You can get educated. Your children don't get sick. I want the whole corporation to be driven this way. It's embedded in our value proposition going forward...

Author: /time Magazine | Title: CEO Speaks: Dow's New Vow | 10/29/2006 | See Source »

...sellers. He said that several years ago, Apple sales were lagging, but now campus demand for Macs has almost caught up to demand for non-Mac PCs. Moriarty and Faculty of Arts and Sciences CIO Larry Levine offered multiple explanations for this new trend. “Historically, Apple products have been perceived by a lot of consumers as being more expensive than a Wintel machine, and Apple has reduced prices recently,” Moriarty said. “I think that’s helped on the financial side.” Levine said that before, consumers shied...

Author: By Yifei Chen, CRIMSON STAFF WRITER | Title: Apple Takes Larger Bite of Campus Market | 10/27/2006 | See Source »

...should be attributed to Diddy or his talented guest contributors (most likely the latter), it is clear that it is has all the same crowd-pleasing elements of previous Bad Boy projects. Despite your personal feelings about Diddy, you must admit that he knows how to put together a product...

Author: By Ryshelle M. Mccadney, CONTRIBUTING WRITER | Title: CD Review: Diddy | 10/26/2006 | See Source »

...course, Vegemite - made from the extract of brewers' yeast extract, a by-product of beer manufacturing, and some secret ingredient like tar or the gunk that accumulates on outdoor grills - is the nectar of the gods to Australians. So for you native Americans, I realize this may all sound like a tempest on toast. Vegemite, you say, is just a food. Which is like saying Oprah is just a woman who has a couch. This is the food that nurtured the likes of the Crocodile Hunter and the Wiggles. It's the spicy paste that put fire in the belly...

Author: /time Magazine | Title: The Vegemite Mess | 10/26/2006 | See Source »

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