Word: product
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...rarely establish themselves first in consumer markets. "It's a chicken or egg problem," says Klee Kleber, vice president of marketing. "People won't buy it until their peers do, and their peers won't buy one until they buy it." Marketers call this treacherous patch of a new product's path to the mass market "the chasm." Companies typically cross it by getting a foothold in a commercial market until consumers grow accustomed to the technology. The pager, for instance, was used mainly by doctors before everybody else caught on. PCs, VCRs, GPS: each crossed the chasm...
Until recently, those wines, grown without pesticides and fermented with natural yeast, were a niche specialty appreciated mainly by a small if passionate following of wine geeks. Vintners who make traditional wines, including many of those labeled organic, use a variety of tools and ingredients--oak products, manufactured yeasts, enzymes, defoaming agents and other chemical additives--to influence the flavor and texture of their product, whether it be a $10 jug or a $100 bottle. Natural wines, on the other hand, are created by winemakers who take an artisanal approach to what they produce, basing their decisions in the vineyard...
...Product inserts: These are another thorn in our sides. Although distributed to millions of people, they seem to be written for only 12 - the ladies and gentlemen of the jury. The huge foldouts with the tiny writing are primarily there to cover the drug company's legal backside, but patients are reading them more and more. We then have to deal with indignant, or even angry patients coming back to us with steam shooting out of their ears. "Look what these pills do to you - it says it right here! Are you trying to kill...
...Although hard to read, product inserts include some terms with which everyone is familiar, specifically, nausea, vomiting, diarrhea, insomnia, malaise and muscle aches as well as the ever-popular "unknown dangers to nursing mothers." Yes, these can actually be the side effects of the drug your doc has prescribed but remember: the drug company lists every symptom the people in their test groups report - and it doesn't "blank" the reports against placebo. People are very suggestible, (Do you feel nausea? - "well come to think of it..."). Some of them may happen to have a hangover or gastrointestinal...
...falls to Pizzotti, a six-foot-five local product from Reading, Mass., who was sidelined last season with a back injury. Pizzotti impressed while taking most of the snaps with the first-team offense during the annual spring game, completing 20 of 40 throws for 192 yards...