Word: product
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...other words, the danger that a company in a “growth industry” falls into is not considering how the introduction of new businesses affects that company’s success, and in defining its market as one based on the product and not on the customers’ needs...
...Levitt coined the term “globalization” in his HBR article “The Globalization of Markets,” where he described the need to have a common, consistent product when marketing worldwide...
...Garmin StreetPilot c550 is the best portable navigation product on the market. Why should you believe me? Not only have I tested the latest products from most of the biggest manufacturers, but over this past holiday weekend, I put around 1,200 miles on my car-from the concrete twists and turns of New Jersey to the back country roads of Indiana. The Garmin stayed alert through it all, telling me how to get to my destinations, and along the way helping me find hotels, grocery stores and Kmarts I didn't know existed...
...these are just the obvious differences. Not only are clones separated from the original template by time--in Dolly's case, six years--but they are also the product of an unnatural molecular mechanism that turns out not to be very good at making identical copies. In fact, the process can embed small flaws in the genomes of clones that scientists are only now discovering. The more scientists have learned about the inner workings of the procedure that created Dolly, the more they are amazed that she survived...
...during launch because a part had corroded. The Missile Defense Agency penalized the Boeing Co., the system's developer, $107 million for the string of snafus. Pentagon audits also slammed Raytheon Corp., which builds the $40 million interceptor, for shoddy work. "The contractor cannot build a consistent and reliable product," the GAO said in a March report...