Word: product
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Tony the Tiger and other advertising characters worked the floor while free product samples were distributed from exhibits. Kids played on huge inflatable slides or tried to hook a fish from a small pool while adults ogled 250-h.p. Yamaha engines and Ranger boats. A massive tank displayed fish from the region, including the guests of honor. Pro fishermen, swathed in a patchwork of their sponsors, signed autographs, gave demonstrations and chatted with fans. "The fishing pros are so nice. The other pros just sign and go," said Kim Davis, who had three kids in tow, one of whom longs...
Jacobs is one of the big fish in the Bassplex, a subset of the gross domestic product propelled by some 50 million people who fish, spending more than $75 billion annually, and in particular those who pursue Micropterus salmoides. That overgrown sunfish with the large yap is found in 49 states and is one of freshwater fishing's most voracious consumers. (Do you sense a metaphor rising?) It was Jacobs who made the connection between Mr. Bigmouth and Mr. and Mrs. Shopper in launching the FLW Tour 10 years ago. Those insights hooked Wal-Mart, which became the tour...
...guides them to overseas "proxy servers," computers that enable them to fetch and view banned content. Activists smuggle proxy software into China and pass it hand-to-hand on flash memory devices. "It's really cat and mouse," says Bill Xia, president of U.S.-based Dynamic Internet Technology, whose product bounces users among many proxy servers, making it hard to track the surfer's identity...
There is one final--much larger--constituency that must stand by the lab: the public. Like any going enterprise, J.P.L. must sell its product, and one way it does that is with pictures. Out in the regions where J.P.L.'s ships fly, the sun is reduced to little more than a very bright candle. The color of planets and moons can be inferred by their chemistry, but even the most sharp-eyed cameras can't see the palette for real. J.P.L. has never been shy about photographing the bodies in grays and pastels and then adding a little colorizing--always...
...Estrogen-like compounds in soy may reduce symptoms, but studies are equivocal and product quality has not been standardized...