Word: product
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That kind of attention to detail helped auto-parts maker Borg-Warner, which discovered that the Japanese believe a product must look good even if the customer will never see it. Borg-Warner, a manufacturing conglomerate, makes a five-speed transmission used in Nissan's popular 280Z and 300ZX sports cars. While the driver sees only the stick shift, Nissan insisted that the whole transmission must shine. "We ran into the Japanese fetish for appearance," says Thomas Hague, the firm's Asian area director. "It's an emotional thing with them." After Borg-Warner polished up its act, Nissan...
DIED. J. Paul Austin, 70, former president (1962-71) and chairman (1970-81) of Coca-Cola, who broadened the firm's product line with new soft drinks (Tab, Sprite), wines and fruit juices and led it through an expansion by ten times to $5 billion sales and more than $470 million in earnings; of Parkinson's disease and Alzheimer's disease; in Atlanta. In 1978 Austin negotiated an exclusive agreement to market Coke in China; the same year he made another deal to sell Fanta Orange in the Soviet Union, ending Pepsi's monopoly on U.S. drink sales there...
MOST PROMISING NEW DOMESTIC CHEESE American chèvre (goat cheese) has so far lacked the rich complexity of the French product. Serious efforts at the Coach Farm in Pine Plains, N.Y., are a big step in the right direction. The production is presided over by Marie-Claude Chaleix, a French cheesemaker who hopes Americans will learn to love the blue mold that indicates age and gives this white cheese its tantalizing earthiness...
...heart of Yugoslavia's brand of Communism is "workers' self-management," Tito's notion that the means of economic production should belong directly to workers, rather than to the state. The Yugoslav system now depends on Basic Organizations of Associated Labor, which are, in theory, voluntary groups of workers who make any type of product...
...attached to cigarettes was John Galbraith, 69, that even while hospitalized with lung cancer, heart disease and emphysema, he would slip off his oxygen mask to sneak a smoke. Before death ended his 51-year, three-pack-a-day habit in 1982, Galbraith had filed a $1 million product-liability suit against R.J. Reynolds, contending that the company that marketed the Winstons and Camels he puffed so prodigiously fueled his addiction and thus killed him. But last week a jury in Santa Barbara, Calif., voted 9 to 3 that Galbraith's lawyer Melvin Belli had not proved that smoking necessarily...