Word: product
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...supportive of all digitalization efforts because we believe everyone benefits when more information is available online,” said Susan D. Wojcicki ’90, the company’s director of product development. According to Wojcicki, U.S. libraries are already contributing material written in foreign languages...
...found that the industry conducted extended research on the psychological aspect of product preference to aggressively target female smokers in their product design,” Carpenter said...
...report from Philip Morris revealed the company’s intent to use its long and slim cigarette design as a false signal of a healthier product...
Carpenter and her team traced the evolution of cigarette product design from the 1970s to the present. They found that female-specific brands, like Virginia Slims, constitute a much smaller percentage of the female market today than they did for previous generations. Instead, Carpenter said that cigarette companies are making light styles of cigarettes within existing brands to attract female smokers...
Carpenter hopes the study will lead to future research and the creation of prevention programs designed with product influences in mind...