Word: product
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...graduate of Torrey Pines High School outside of San Diego, Vance looked more like a Hollywood product as he confidently strode to the plate, the delightful squeals of his personal cheering section turning crowd heads...
...term "home theater in a box" has largely been a misnomer. What usually comes in that box is everything but the TV, a very expensive, very necessary piece of the theater puzzle. RadioShack just introduced a product (which comes in a single, easy to carry box) that truly has everything you need to bring the cinema home. It's a DLP projector with built-in DVD player and stereo speakers, plus a subwoofer. Videophiles might desire a better, more complicated rig, but I was impressed with the simplicity of the set up and the quality of the movie-watching experience...
...more reason advertisers want to TiVo-proof their message. Since 1999, television product-placement deals have surged in value from $709 million to $1.9 billion, according to the research firm PQ Media. Already, marketers have burrowed into reality shows like Survivor and The Apprentice. This season also brought us a Desperate Housewife fawning over a Buick, Bernie Mac popping Rolaids, a character in According to Jim declaring she only wants "the shrimp at Red Lobster" and an episode of Arrested Development set in a Burger King. "We needed as much support for the show as we could get," says Steven...
...muscling in on the development of scripted shows sounds scary, get ready for the next wave. While the networks were presenting their fall lineups last week, media buyers for Sears, for instance, were working up product-integration deals as part of their traditional ad buys. Already a big presence in ABC's Extreme Makeover: Home Edition, Sears was eyeing new sitcoms like the WB's Supernatural, and the company isn't interested in providing an appliance as a background prop. "That's not enough to make people shop at Sears," says Perianne Grignon, vice president of media services for Sears...
...much product integration will audiences tolerate before turning off, realizing they're essentially watching an advertorial? No one can say for sure, though ratings for one of the heaviest product-placement vehicles, The Apprentice, fell 20% this season. Mazza claims that as long as products appear "organically" in TV shows, audiences won't mind. Under pressure from advertisers and facing rising costs for scripted shows, network execs say they have scant choice but to develop new revenue streams...