Word: product
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With help from the Japanese, the Maldivian government has shored up Malé's perimeters with sea walls and breakwaters (at a cost of $60 million, about 10% of the nation's gross domestic product in 2002). It has also taken steps to protect the living coral breakwaters that shield the rest of the island chain. Among other things, it has banned the mining of coral stone that for centuries has been used by villagers to construct mosques and houses. But what the government can't control is the temperature of the surrounding ocean--and that does not bode well...
...opportunity to build on its progress overseas. Slammed by rising costs and slumping sales, General Motors recently shocked investors by predicting a first-quarter loss, and Ford followed this month by downgrading its 2005 profit forecast. Chung is determined to keep the pressure on. He's moving Hyundai's product line away from its traditional small cars into larger, higher-profit vehicles. In October, Hyundai unveiled a small sport-utility vehicle, the Tucson, and later this year, the company will launch a new high-end sedan for the U.S. market, the Azera. Down the road Hyundai plans to roll...
Betty Ann Marsee may be blaming U.S. Tobacco for manufacturing the product that caused her son Sean's cancer, but where was she when her twelve-year-old began dipping snuff? It is frightening to see so many children using tobacco. I believe that the primary responsibility lies with the parents. Saul Hoffman, M.D. New York City
...mushroom, with its negative connotation, as the symbol for your SPECIAL SECTION. This comes at a time when the American Mushroom Institute is beginning a campaign to increase the consumption of mushrooms from 2.8 lbs. per capita to a much higher level. Perhaps by calling attention to the product, we will encourage Americans to increase their use of this nutritional commodity. Charles R. Harris, Executive Director American Mushroom Institute Kennett Square...
Marketing to the poor is challenging. Just stripping an existing product of features or packaging it in smaller quantities may not be enough to gain customers in this high-volume, low-margin enterprise. "It's not as simple as finding a low price point," says Richard Brown, marketing vice president for VIA Technologies. Company executives need to understand not only what poor consumers can afford but also what they want and can use. Motorola's Burnes says the company went through four redesigns to develop a low-cost cell phone with battery life as long as 500 hours (for villagers...