Word: product
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...company now has two Cokes to compete with Pepsi-Cola, as an industry watcher pointed out--one that tastes like Coke and one that tastes like Pepsi. And since the soft-drink maker will still be selling new Coke, none of the millions of dollars spent to launch that product has been wasted. If anything, the furor created by the flavor change has made Coke more of a household word than ever...
Coke's 500 U.S. bottlers felt the wrath of consumers most directly. The bottlers, who are mainly independent businessmen, take syrup sold by the company, mix it with carbonated water, and ship the finished product to stores and other vendors. They are thus the brand's local distributors. Some recalled being stopped on the street in recent weeks by angry and argumentative Coke drinkers. "The consumer resented the fact that we put a flavor out there and said. 'This is what you're going to like,' " observed Frank Barren, corporate secretary of Rome Coca-Cola Bottling in Georgia...
Others managed to convert distaste for new Coke into a profitable sideline. Dennis Overstreet, owner of a Beverly Hills wine shop, bought 500 cases of old Coke after the new product was announced, and sold them all for $30 each, nearly triple the normal price. When they were gone, Overstreet began contacting foreign bottlers to import the drink, which has not yet been replaced by new Coke abroad. His search took him from England ("It didn't taste right") to Mexico, Puerto Rico and finally Brazil. On the day Coca-Cola disclosed that it was reviving the old beverage...
...company this week is launching yet another new product. In partnership with Murjani International, a New York City clothing designer, Coke will be producing a line of men's and women's wear. The items will range from sweatshirts with the Coca-Cola logo emblazoned across the chest to stylish shirts, blouses and outerwear...
Discovered in 1900, radon is produced by the radioactive decay of radium, which in turn is a product of the radioactive breakdown of uranium. The gas has long been recognized as a health threat to uranium miners, who suffer abnormally high rates of lung cancer. But as a gas, radon can flow for miles underground, often rising to the surface through faults and porous rock far from any source of uranium. In fact, the Watras house is located in a region called the Reading Prong, from which larger-than-normal quantities of radon rise. The region stretches from Reading...