Word: product
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...real estate-industry trade group in 2003, warning that Web-based firms "present the potential to undermine the profitability of real estate brokerage firms and increase costs to consumers." Says Mark Panus, spokesman for Cendant's real estate division: "Listings obtained by real estate brokers are their work product, and for others to use that product without approval is wrong...
...players in the market are adding travel bags and ergonomic mats to their roster of products. Tumi, a leading luggage and business-case brand, just introduced a line of yoga bags, seen here, with special features to facilitate traveling with yoga gear. "We wanted to address women's growing interest in yoga and its role in a healthy lifestyle," says Alan Krantzler, Tumi's vice president of product management. The company's new Signature collection features an antibacterial-coated mat, with moisture-proof pouches for damp towels and clothing, and several outside pockets for water bottles, cell phones and other...
...situation with Think Secret is, of course, quite different from that in Bartnicki. For one, the interest being protected is not privacy in the broad sense but is rather a corporate trade secret. We also ought to ask whether the information about upcoming product announcements counts as a “matter of public importance.” It does appear that Think Secret’s actions are in violation of the California Uniform Trade Secrets Act, as Ciarelli probably knew that what he was disclosing had been “derived from...a person who had utilized improper...
...next stage, after identifying target product lines, was honing P&G's marketing message. According to P&G research, for instance, 57% of Hispanic customers describe themselves as "avid scent seekers," compared with 31% for the general market. So P&G tapped into that sensory preference in its packaging of Gain, a midpriced laundry detergent, launching several versions geared specifically to the Hispanic consumer: Gentle Breeze, Island Fresh, Whitewater Fresh. "There was really no other soap that satisfied me," says Juan Nungary, 35, a Dallas cabinet installer and faithful Gain user, touting the detergent's scent...
...sprayed half and drank half." CHINNA KOTESHWAR RAO, farmer in India's Andhra Pradesh state, on the growing practice of using cola as crop pesticide. Coca-Cola calls such use of its product "totally ineffective...