Word: product
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...Mart launched its in-store TV network in 1997 to pitch products and entertain shoppers. But do people really watch TV while they shop? A new AC Nielsen study says Wal-Mart customers are watching seven minutes of TV while shopping, up from five minutes in 2002. Brand recall was even more surprising--65%, compared with 23% for products advertised on TV. Having installed 100,000 TVs in 2,620 stores, Wal-Mart is rolling out new plasma and LCD models--some at eye level for "can't miss" advertising. PRN (Premier Retail Networks) customizes entertainment, news and product...
...responsible benchmarks--Calvert Social Index and Domini 400 Social Index--wind up holding different groups of companies. While Calvert doesn't hold McDonald's because it fails the index's labor-practices screen, Domini does. And though Domini rejects Pfizer partly on the basis of its environmental record and product-safety issues, Calvert includes the drug giant. "You have a lot of companies where reasonable people can disagree," says Adam Kanzer, director of shareholder advocacy at Domini. His advice for investors: "Know what you're buying." A good starting place is the fine print found in a fund prospectus...
...management playbook, from the fields to the owners' boxes to the NFL office in New York City, has lots to offer more conventional businesses. Just look at the scorecard: the NFL has increased the value of its product, expanded seamlessly into other distribution channels, like satellite, started its own television network and raised billions for lucrative new stadiums. And the game has never been more popular...
...league's fastest growing revenue stream comes from new stadiums, which are also a product of the recent centralization. Under a program called G3, the league grabs $1 million in television revenues from each team and uses the money as collateral to float bonds for stadium construction. The NFL has loaned $725 million to help build or renovate 20 stadiums in the past 10 years. Total investment: $3 billion, $2.4 billion of which has been put up by owners. To keep those projects going--new stadiums are abuilding in Dallas and Phoenix, Ariz.--the league maintains in-house finance...
...were a stock, it would command a high P/E. It has a predictable cash flow, great cost control, good management and an insane demand for its product. But as Bowlen points out, none of that is of any interest to Broncos fans. "They couldn't care less if I make a dollar or $10 million. All they care about is winning the Super Bowl." Maybe the NFL should print a warning label on its tickets: Customer satisfaction not guaranteed...