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...truths to be self-evident." Our rights derive from nature and are secured "by the consent of the governed," Franklin felt, not by the dictates or dogmas of any particular religion. Later in that same sentence, however, we see what was likely the influence of Adams, a more doctrinaire product of Puritan Massachusetts. In his rough draft, Jefferson had written, after noting that all men are created equal, "that from that equal creation they derive rights inherent & inalienable." By the time the committee and then Congress finished, the phrase had been changed to "that they are endowed by their Creator...

Author: /time Magazine | Title: Thomas Jefferson: God Of Our Fathers | 7/5/2004 | See Source »

...beautiful picture. The quality of your camera's lens is also important to ensure that your picture is properly focused and to pull in enough light to get a good exposure. "If you have a bad lens, the number of megapixels doesn't mean anything," says Atsushi Tashiro, a product-development manager for Fujifilm...

Author: /time Magazine | Title: Tech: The Myth of Megapixels | 7/5/2004 | See Source »

Irrespective of his direct level of involvement, Cleary’s handiwork figures to be noticeable in his student’s product. Donato expressed the highest respect for his coach as both a strategist and mentor yesterday and said he’d be a “fool” not to pick Cleary’s brain to improve his own coaching...

Author: By Timothy J. Mcginn, CRIMSON STAFF WRITER | Title: It's Official: Donato Returning To Harvard | 7/2/2004 | See Source »

Sites like Neopets are taking the old concept of product placement to sophisticated new heights. With 11 million users, 39% under 13, Neopets is one of the Internet's most popular and "stickiest" destinations. Users visit on average for 3 1/2 hours a month, according to Nielsen/NetRatings. But unlike sites that generate ad revenues by inserting pop-ups or banners along a page that are easily identified (and ignored), Neopets offers marketers what company CEO Doug Dohring calls "immersive advertising." The company integrates ad messages into the site's content, creating "advergames" for clients based on a product-or brand...

Author: /time Magazine | Title: Pitching It To Kids | 6/28/2004 | See Source »

...seeping through. After Wendy tried a Neopets game with a tie-in to Avril Lavigne's new CD, she told her mom she wanted the music. After an advergame's launch, says Neopets' Dohring, surveys have shown double-digit increases in the number of users who have tried a product embedded in the game...

Author: /time Magazine | Title: Pitching It To Kids | 6/28/2004 | See Source »

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