Word: product
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Representatives of the media industry, however, offer a different account of cultural consumption. Whereas critics like Roberts argue that a celebrity’s name on a cultural product offers a “safe profit,” book publishers and others invested in the culture production industry are hesitant to confirm such a claim. David Gale, Editorial Director for Simon & Schuster’s Books for Young Readers Division countered in an interview with the Associated Press that a celebrity author is a bigger risk than a first time author. Celebrity authors may cause resentment in other writers...
...Beanpot gives students this opportunity. Sure, the game is not Red Sox vs. Yankees. But the product is still high-quality baseball. I bet students would jump at the chance to watch fellow Harvard students take a shot at the Green Monster. The problem is that no one knows...
...prolific rumors that H Bomb is desperate for decent copy have a grain of truth—thousands of student dollars can’t buy quality prose—the final product may end up confusing eager readers for yet another Lampoon parody...
...producer from Black Dog Films, the music video division of Ridley Scott, who has been an informal advisor to the team since the beginning of the process. Clark and Weber hope to use their MTV connections at the School of Visual Arts to secure airtime for the final product...
Most people don't spend a whole lot of time thinking about their relationship with their toaster. But KitchenAid does. When the company was testing its new line of retro-inspired appliances, researchers crisscrossed the country asking consumers to describe their kitchenware. "What we said was 'Think of this product as a person and you're meeting him for the first time at a cocktail party,'" says Charles Jones, vice president of global consumer design at Whirlpool, KitchenAid's parent company. "What we kept hearing was 'Solid, dependable, makes me smile, someone I can trust...