Word: product
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...grab market share. "It's driving traditional Japanese consumer-electronics companies crazy," says Peter Kastner, chief research officer at the Aberdeen Group. Although flat-panel TVs are produced exclusively in Asia, U.S. companies like Gateway and Dell are developing strong brands that will allow them to go after other product categories dominated by Japanese makers. American tech companies are working behind the scenes: Corning makes glass for the displays, and Texas Instruments has created a low-price, flat-screen alternative to the biggest plasma-TV sets with its DLP (digital light processing) rear-projection technology. "Just when you think innovation...
Flatness may prove even more important than picture quality in getting consumers to trade up. Best Buy's Simonson notes that until now "the form factor of the television has never changed. It's always been a very big product." The slim profile of plasma and LCD TVs is finally attracting the attention of a group largely ignored by consumer-electronics peddlers: women. "What really makes a $3,000 TV sell is that the consumer can do things with this space that they couldn't do before," Milne says. "It's a furniture experience more than a television experience...
...Bonnell has the swagger of a movie mogul. He bristles at the word games, preferring to call his product interactive entertainment. For the past few years, he has been aggressively racking up licenses to movie franchises, like Mission: Impossible, so that Atari can create games based on them. He seemed to have struck gold when he inked a deal--terms undisclosed but by all accounts incredibly generous--with the Wachowski brothers for Enter the Matrix, a game whose plot dovetails with that of Matrix Reloaded, going so far as to buy the company, Shiny Entertainment, that already held the Matrix...
Enter the Matrix looked great, but the final product was slammed by fans as too buggy (it sold 5 million copies). What happened? Bonnell had insisted it be released the same day as the movie--an unusual move in an industry notorious for constantly pushing back its deadlines. But like the embattled Eisner, Bonnell has no regrets. Enter the Matrix was worth it, he says, for the phone calls he's getting from actors and their agents (like Ving Rhames and Mickey Rourke, whose voices will be heard in the latest game in Atari's Driver series). "Ten years...
...slave on his face, changed his name to a symbol and announced that he was retiring from recorded music. The problem was that he had a backlog of 450 songs he felt the world wanted to hear, and Warner Bros. simply refused to flood the market with that much product. Commercial suicide, the company said. In one of his last public acts before locking himself away in Paisley Park, his hermitage just west of Minneapolis, Minn., Prince stood before an awards-show audience and prophesied in his little whisper, "Perhaps one day, all the powers that are will realize that...