Word: product
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...That time was two-and-a-half years ago, and his eponymous coffeehouse has been a roaring success ever since. The secret is the product itself: the beans are imported fresh, home-roasted, and either donated to charity or thrown out once they're more than 10 days old. It's this kind of quality control that keeps customers coming back. "I believe in precision and in doing things wholeheartedly," says Sørensen. Coffee fans in Copenhagen will certainly drink to that...
Delphine has undergone a quiet fashion apprenticeship over the past three years. After graduating from the London School of Economics, she worked for two years at McKinsey in Paris before joining LVMH in 2000. She learned the business with John Galliano, working on product development and marketing for his label and then switching to Dior. Now Delphine heads Dior's women's shoe division, one of the company's fastest-growing sectors. "She's got a very good sense of product, a very good eye," says Sidney Toledano, chief executive of Dior Couture, who says Delphine is treated the same...
...Estee Lauder's Clear Difference skin treatment, a ponytailed Carolyn Murphy lounges on leaf green and white pillows wearing homemade jewelry. "She looks pure and beautiful and approachable," says Aerin Lauder, who oversaw the campaign (and made sure the green pillows were exactly the same shade as the product's packaging...
...Lauder was charged with translating the brand in another way. Following posts as director of marketing for Prescriptives (owned by the Estee Lauder Cos.) and six years in creative product development and marketing at Estee Lauder, she was named vice president of global advertising, in charge of all advertising for the Estee Lauder brand...
DIED. JAMES JORDAN JR., 73, advertising executive who created some of the catchiest product slogans in Madison Avenue history; of an apparent heart attack; in St. John in the U.S. Virgin Islands. In 1968 he came up with the line "Wisk beats ring around the collar," reportedly after research found shirt-collar dirt to be among homemakers' peskiest wash problems. He also drummed into Americans' heads the notions that Tareyton smokers "would rather fight than switch" and that "Delta is ready when...