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Acquisitions will permit L'Oreal to continue diversifying its revenue base and product range. In December L'Oreal bought Mininurse, a Chinese mass skin-care brand with a 5% market share. It bought a majority stake last year of Shu Uemura, a Japanese concern in which it owned a 35% stake. In the past decade, Western Europe's share of L'Oreal's overall sales has fallen about 12%, while the share of regions like Asia has risen more than 20%. L'Oreal also has its eye on India and Mexico. "It's a superb sales model," says Andy Smith...

Author: /time Magazine | Title: Marketing: Because They're Worth It | 1/26/2004 | See Source »

...little dark pink pills every day, and the firmness of your skin will improve. By the end of the year, consumers may be able to buy Inneov pills to thicken hair and tackle cellulite. On the horizon: a pill to enhance sun protection. "We started with a product that demonstrably shows you have firmer skin," Owen-Jones says. "This is not snake...

Author: /time Magazine | Title: Marketing: Because They're Worth It | 1/26/2004 | See Source »

...Oreal might have the odd off year, but in the long term, he sees no reason why all the markets shouldn't keep on growing, even the most developed ones. Take Sensation Totale, a skin-soothing lotion designed to go under the moisturizer that is Lancome's hottest product in the U.S. Does a premoisturizer moisturizer seem like a fanciful idea? Perhaps not in the American market, where women put an average of seven products on their face each morning. And certainly not in the Korean market, where L'Oreal also has a presence. How many products does the average...

Author: /time Magazine | Title: Marketing: Because They're Worth It | 1/26/2004 | See Source »

...beauty market remains elusive for L'Oreal and others. Companies have produced myriad concoctions, such as Active Skincare Daily Energizing Face Wash for Men, from Adidas; Jean Paul Gaultier Le Male bronzing powder, from a product range that also includes eyeliner (guyliner?); and Multi-Purpose Facial Formula for Men from Kiehl's, a L'Oreal brand. But the size of guys' sales potential may be exaggerated. In Britain, one of Europe's largest markets, sales of men's grooming products stood at $1.5 billion in 2002, according to Mintel International--a figure tipped to rise just...

Author: /time Magazine | Title: Marketing: Guys Just Aren't Buying It | 1/26/2004 | See Source »

...sail--a pastime that takes its toll on the complexion. So which moisturizer does he use? Er, two, actually--one from Lancome's Homme line and one from Vichy's Thermal S2 range (both L'Oreal brands, of course). "It's typical," he says. "One is a woman's product...

Author: /time Magazine | Title: Marketing: Guys Just Aren't Buying It | 1/26/2004 | See Source »

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