Word: product
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...We’ve got a tremendous product,” Stone says. “We’ve just got to get the word...
With pizza brands buying out colleges, product placements have become ubiquitous. But for a while, they inspired few objections. Coca-Cola culture was tolerable so long as people retained a private domain without commercial breaks...
...disturbing new trend in product placement suggests that this private domain is no longer inviolable...
...course, commercials and product placements are a fact of life in a capitalist society. But parents must preserve the gap between products and people by opting not to name their sons something like ESPN—which, when pronounced “espen,” is the name of at least two little boys in Texas and Michigan. Instead, children should be taught to conduct their lives according to how they want to be regarded, choosing their relationships, activities and career pursuits accordingly. They must decide what to eat, wear and drive without overbearing product images helping decide...
...Businessmen like Rao are faced with immense new opportunities?and familiar obstacles?as India's economy enters a critical period in which it could achieve a China-like breakout or stall once again. India's gross domestic product (GDP) soared 8.4% on an annualized basis in the July-to-September quarter?its best performance in nearly a decade. In the fiscal year ending in March, growth is expected to surpass 7%, making India the second-fastest-growing economy in Asia (after China). The Bombay stock exchange shot up by 73% in 2003, and tens of thousands of Indians joined...