Word: product
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Actors are salesmen. Stories, characters, movies are their product, and their physicality is the seductive packaging. That makes movie stars the industry's supersalesmen. And no one closes a deal with more assurance or grace than George Clooney. Not that all his pictures are blockbusters. Since A Perfect Storm in 2000, only the Ocean's (Eleven, Twelve, Thirteen) capers have topped $100 million at the domestic box office. But Clooney - handsome and affable, and blessed with a wit that can charm and cut - is surely the modern idea and ideal of stardom. Other celebrities seem tortured by public attention; Clooney...
...misnomer swine flu, which has been the cause of many of the pork industry's woes. "It may seem silly," said Vilsack, "unless you're a pork producer. Then, you have to tell your family you can't afford to pay the bills because you're now selling your product for less than it cost you to produce it." (Read "Amid Swine Flu Fears, the Pork Market Falls...
...Progress also has a plan to sell synthetic gypsum, a by-product of its newly installed pollution-reducing stack scrubbers, to a plant that was scheduled to be built this year by wallboard maker CertainTeed. Gypsum is a critical component of wallboard, which is a critical component of housing construction. You know where that story goes. Because construction has collapsed, CertainTeed has postponed the wallboard plant until...
...According to a new TIME poll, more than 6 in 10 Americans have bought organic products since January. Lots of us have bought an energy-efficient lightbulb too. And it's not just the nature of the product but also its provenance that's prompting us to buy. Of the 1,003 adults we polled this summer, 82% said they have consciously supported local or neighborhood businesses this year. Nearly 40% said they purchased a product in 2009 because they liked the social or political values of the company that produced it. That's evidence of a changing mind...
...Skeptics to be female, married, African American and college-educated. They tend to be well-off but not wealthy, and they have done many things that people in the other groups haven't, such as buying a household appliance on the basis of its energy rating or a product because they like the values of the company that made it. While they are particularly concerned about the environment, they are much more willing than the others to pay more in federal taxes to deal with social issues like universal health care. They do not fit neatly into any political category...