Word: product
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Ultimately, however, a truck's success rests on the quality of its product. At Coolhaus, artisanal ice cream from L.A.'s gourmet comfort-food outpost Milk is pressed between soft, fresh-baked cookies and sold under a variety of architectural names - from Tea-dao Ando (a green-tea ice cream in honor of the Japanese architect who built the Pulitzer museum in St. Louis, Mo.) to Orange Julius Shulman (a blood-orange sorbet named after the famed architectural photographer). The sandwiches are traditional in appearance, though in their structure they blend the bold horizontal lines of Koolhaas' Seattle library with...
...pose as a chocolate consultant. Eventually I found Antoine Dreyfus, a reporter for a French weekly. He would travel to North Korea under the pretext of doing a market study for the confectionary industry. I would return to Pyongyang with him, playing his assistant with a background in product marketing...
...studied chocolate production and assembled props: a fake business website, false business cards, product catalogues and samples. In February I was back in Pyongyang. I passed through passport control without a hitch and that evening Antoine and I were invited to a lavish dinner followed by karaoke. Two heavily made-up girls crooned as the screens displayed lyrics over images of charging tanks and rapidly firing surface-to-air missiles. I already knew the songs...
...house, where he was roasting a wild boar. Such an invitation was impossible to reject, and although my images of a spit-skewered animal turning over an open flame turned out to be purely the work of my imagination, I was not in the least disappointed by the actual product. Our host’s girlfriend had recently purchased the beast in Corsica (“I carried it in an ice bag on the plane!” she claimed), and together with the olives, salad, and pasta, it was far better than anything I’ve recently...
...embracing art because, as the economy gives us reason to be pessimistic, art gives us good reason to hope. But more likely, this particular brand of hope has clearly been present in Washington for a long time. Instead of stemming from a campaign slogan, art is the logical end product of a country that values free expression...