Word: producted
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...decided to save print journalism. My first idea was to get every reporter to switch beats and cover only cats doing funny things. Then I had some more Pom Wonderful, allowed the antioxidants to flush out my free radicals and came up with the perfect solution: product placement. (Read "How to Save Your Newspaper...
...journalists to embrace my radical solution, I decided to be the first columnist to solicit product placement. This would also allow me to show my bosses just how valuable I am - in cold, hard cash. If I'm pulling in high-end cars and watchmakers and Joe Klein has nothing but socialist beard trimmers, I think we know who's going to survive the next round of layoffs...
...Then we called his marketing department to find out exactly how it approached product placement. Though it will supply free juice to lots of TV shows, movies and red-carpet events, the company is willing to pay to be in situations only if they highlight its core brand messages of health and luxury. "We wouldn't pay a lot of money if it's just sitting in front of Simon Cowell," said senior vice president of marketing Diane Kuyoomjian. I was feeling pretty healthy and luxurious until she told me, as an example, that the company turned down a scene...
...Reuters poll of economists does not offer much hope for an improvement in the nation's financial condition. Many see unemployment topping 10%. The news service reports that "Median forecasts now assume gross domestic product will shrink an annualized 5.3% this quarter, following a brutal 6.2% decline...
...phase, Ramaswamy says that should always consider returning to college. “These things are so volatile,” he says. “You may think it’s going to be the next biggest thing, and then the factors change. Google launches a new product, and you’re out of business...