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After the husks are cooked, sprayed with water and myco-vitamins and seeded with mushroom spores, the mixture is poured into a mold of the desired shape and left to grow in a dark warehouse. A week or two later, the finished product is popped out and the material rendered biologically inert. The company's first product, a green alternative to Styrofoam, is taking on the packaging industry. Called Ecocradle, it is set to be shipped around a yet-to-be-disclosed consumer item this spring...

Author: /time Magazine | Title: Industrial-Strength Fungus | 2/8/2010 | See Source »

...with Sept. 11 hovering like a hurricane over the South Carolina beaches, you take bets on whether that mud puddle was in Afghanistan or Iraq, What's it going to be? Paralysis? Or straight-up dead? Either way, you anticipate a good cry, all anyone wants from a Sparks product. With Lasse Hallstrom directing, you also expect the tears to be jerked from you with class...

Author: /time Magazine | Title: Dear John: Another Sparks Weepie | 2/5/2010 | See Source »

...Amazon didn't just have a broad product selection during the holiday season, it had a firm grasp of the consumers' many needs. Cash-strapped shoppers flocked to the site for its low prices, ready-to-ship inventory, shrewd consumer product reviews, low shipping fees and the holiday season's trendiest gadget, the Kindle. It refused to back down from pricing wars with Walmart and Target over books, and made a big push into electronics to tap the void left by the demise of Circuit City and Tweeter over the past year. (See nine e-readers to gawk...

Author: /time Magazine | Title: Amazon Outlook Bright Despite New Threats | 2/5/2010 | See Source »

...That said, the higher e-book price could actually benefit Amazon's bottom line. "At $9.99, Amazon wasn't making any money," says Hamed Khorsand, an analyst at BWS Financial. "So for Amazon to be forced to sell a product at $12.99, they're basically being allowed to make a profit." If prices continue to escalate higher though, it could be a problem, analysts...

Author: /time Magazine | Title: Amazon Outlook Bright Despite New Threats | 2/5/2010 | See Source »

That's because many people mistakenly believe that Asia offers a superior political-economic model for meeting the modern world's economic challenges. That perception, however, is based on the incorrect notion that Asia's success is the product of intrusive governments. In the 1980s, when Japan was Asia's rising giant, some said its state-led economic system, in which bureaucrats "picked winners" by targeting industries for special support, was better than the more laissez-faire practices of the West. Today, pundits see China's "state capitalism" as the contender for global dominance. The heavier hand of the Chinese...

Author: /time Magazine | Title: What Asia Can Really Teach America | 2/4/2010 | See Source »

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