Word: producted
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...Japanese tables for some 15 centuries. But with sales sliding dramatically in recent years, brewers are hoping to find a new niche for this venerable drink: the bathroom shelf. As the world's second largest cosmetics market after the U.S., Japan is a huge consumer of skin-care products. Neither this fact - nor consumers' liking for beauty goods formulated with natural ingredients - has been lost on sake brewers, who are rushing to develop skin-care lines featuring their rice wines. With high levels of naturally created amino acids, these New Age elixirs are aimed at moisturizing and protecting the skin...
...last thing you would expect to hear Paul Otellini praising is an Apple product. Otellini, 54, is the incoming CEO at Intel, the chipmaker that along with Microsoft has ruled the PC world for much of the past 20 years and has pushed the Macintosh platform to the fringes of market share. Yet when Otellini outlines his company's new strategy, the first product...
...become the most trustworthy truism in technology, it was also the rock on which all Intel marketing was founded. Why did you need a PC with an Intel Pentium II processor? Because it was four times as fast as your poor outmoded Pentium I. And so the product cycle continued...
...flopping in Latin America because the car's name, in Spanish, means "won't go." The lesson of this tall tale, know thine target, has revived relevance to a new generation of marketers, who, after years of simply translating their mainstream English-language advertising into Spanish, are now creating product lines for U.S. Hispanics. Among these: Hershey's Cajeta Elegancita candy bar. The Mexican term for caramel flavor made with goat's milk, "cajeta" is also a word for female genitalia in Argentine slang. This idiomatic tangle highlights but one of the challenges of marketing to so disparate a group...
...this sounds suspiciously like the hype-saturated Web circa 1999, it should. These days, tiny companies with names like Zingy and Jamdat are market leaders, and product testing often means throwing something new out to the public just to see if it flies. The world of these wireless data services is so unformed that no one knows yet what people will pay for in the long run. "The history of this space is everyone just feeling their way through," says John Burris, director of wireless data services for Sprint. But the excitement is real: companies and industry experts are convinced...