Word: producted
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Sure, buying a green product like one of those long-life compact fluorescent bulbs means giving up the understated softness of a regular incandescent. But you also gain something precious when you buy a compact fluorescent: status. When your friends see the bulb screwed into the socket of your lamp, many of them will think you're a better, more socially conscious person (which you may well be). And as the aphorist Publilius Syrus wrote a couple thousand years ago, "A good reputation is more valuable than money...
...weeks ago, at the Association for Psychological Science convention in San Francisco, Griskevicius presented new research that furthers the competitive-altruism theory. Traditionally, economists have presumed that if people are seeking status, they will simply buy the most luxurious product they can afford. But Griskevicius and his colleagues - Joshua Taylor of the University of New Mexico and Bram Van den Bergh of the Rotterdam School of Management - theorized that when given an eco-friendly alternative, competitive altruism would compel people to forgo luxury for environmental status. To test the theory, they conducted several experiments...
...more luxurious nongreen item (a high-end Sub-Zero dishwasher with a no-spot drying system, for instance) or an eco-friendly item (a dishwasher with a short running time made with recycled components). Those who read the status-priming story were far more likely to pick the green product than the luxury product. They were also more likely to pick the green product than another control group that read neither of the priming stories. (Watch an interview with Ford CEO Alan Mulally...
...some ways, a product of both belief sets. The continued realization of the eerily applicable clichés also comes with a sense of regret—that, on some level, the resources not consulted, friendships not made, and places not seen have been an institutional failure, one that could have been avoided had I been better advised to spend time with different people or do different things...
...Eta’s publication—which then-club President Timothy J. Keating ’85 called a “poor attempt at humor” in a public letter of apology addressed to Fox—though not a product of a final club, was seen as representative of the type of thinking promoted by the final club system in general...