Word: producting
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Nothing says more about the American mind-set than what consumers are buying, and ignoring, at drugstores, supermarkets and mass-merchandising outlets like Wal-Mart and Target. TIME asked the Nielsen Co. to identify the best- and worst-performing product categories during this recession, and the findings are quite revealing. In general, people are buying more food to prepare at home, a function of their eating out less often at restaurants, which are suffering. At the same time, they're forsaking home furnishings and more discretionary items. "The American consumer is clearly getting back to basics," says Todd Hale, Nielsen...
Greg Joswiak, who oversees iPod and iPhone marketing for Apple, says the non-Jobsian approach is nothing new. "We've always done a mixture" of product releases, some without a lot of fanfare or big-tent releases, he says. "For this one, it just made sense to do it this way. We've done a lot on our website to make sure customers understand how it works...
...introduce a shoe that someone who went to Yale would immediately be able to recognize and relate to,” said Chau. “We have made it our mission to provide a fresh aspect to college apparel.” Campus Kings’ two product lines—dubbed “Eli” and “Bulldog”—will each target different demographics, offering both an athletic sneaker and a more casual, canvas shoe. Both lines, Chau said, are intended to emphasize school spirit—right down...
...accessed, not retained as they would be in specific case or investigative files. Simonson says the New Mexico chapter of the ACLU has filed several open records requests seeking to find out what kind of information is being reviewed, but has been stymied by the lack of a "material product." Other state ACLU chapters are pressing open records requests aimed at casting light on fusion center activities...
...meantime, Singleton proved to be one tough Texan. He won union concessions, slashed costs, marketed his product as "Denver's paper," stepped up local coverage and, lore has it, told the Rocky to drop dead when it inquired about a merger. He moved his family to Denver and dug in for the long haul. (See the top 10 financial-crisis buzzwords...