Word: producting
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...intends to be forward-looking if not avant-garde. Its first exhibition-organized by Fukasawa and running until July 29-involves 30 designers, the majority Japanese, responding to the theme of chocolate (the next show is planned along the theme of water). The results are a toothsome twist on product design and consumer desire. The artist HIMAA has made a chocolate key with a bite mark that turns the lock; the design team of Kouhei Okamoto and Toshitaka Nakamura, professionally known as VINTA, has created a lamp that resembles liquid chocolate. It all appears delightfully surreal, but the serious message...
Good and Von Lehman now had that much time to come up with a plan to save the company and persuade a lender to advance $1 million a week to keep it afloat. The plan they presented to the board was radical. "We were changing where the product was made, where it was stored and who it was sold to," Von Lehman notes. Among the changes: transfer manufacturing and storage from Mexico to lower-cost China, update marketing, reduce the number of styles and customers, and dump millions of outdated inventory. In addition, the team recommended consolidating company functions...
...Some products have a lucrative rub-off effect. A supermarket-strategy firm found that shoppers who buy silver polish tend to spend more than $200 a trip. So even though it's a low-turnover product, shelving experts keep it around...
They're not shelved next to condoms because diapers don't scream "sexy." But should they be positioned alongside baby food? Given that many consumers spend just seven seconds at a particular display before selecting a product, some store planners want to encourage shoppers to grab related baby products by stocking them all in the same area. Research also suggests that diapers in opaque packaging may evoke less disgust than those in a see-through...
When Michael Baroody of the National Association of Manufacturers (NAM) withdrew his nomination to run the Consumer Product Safety Commission on May 23, Democrats cheered that a fox had been barred from the henhouse. But, they sighed, President George W. Bush had otherwise succeeded in turning government over to businessmen...