Word: producting
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...Establishing authenticity is very important for all luxury companies," says Robert Buchbauer, 40, a great-great-grandson of the founder who directs the company's consumer-goods business. "The more interchangeable products become, the more important it is, but so far we're in the lucky position that our product is unique...
...stunning turnaround (he declined overtures from outgoing CEO Bill Ford to try the same trick in Dearborn). Central to both revivals, however, is something Ford has too often forgotten: it's all about the car, stupid. "No automotive turnaround has been successful without a steady flow of strong products," notes General Motors chief Rick Wagoner, who is also attempting a product revival, with mixed results...
...Ford Motor needs the kind of head-knocking leadership that, undermined by endless management shuffles and power struggles, Bill Ford didn't provide. Ford's product-development staff has been reorganized half a dozen times since the early '90s. John Mendel, a former sales executive, recalls a management meeting in the late '90s at which an analyst warned that Ford needed to invest in next-generation car designs and engineering. "The overwhelming response was that Ford is making more money than ever," he recalls, "and 'How could we be in trouble...
...what's the game plan? Basically, make Ford look more like industry leader Toyota. Ford has steadily made progress in that regard: standardizing vehicle architectures across global brands; increasing the number of body styles built on the same platforms; cutting product-development times; and opening factories with flexible assembly lines. Mulally, who has studied Toyota's vaunted production system, says it's too soon to discuss changes: "The key will be being able to see that we're making progress and moving forward." It sounds mushy. But if Mulally can attach wings to Ford and get the company to soar...
...Gross domestic product...