Word: producting
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Japan's otaku?the moniker given to its legions of nerdy pop-culture obsessives?are mad as hell and they're not going to take it anymore: the government is trying to outlaw some of their favorite vintage video games. On April 1, Japan's Product Safety of Electrical Appliances and Materials Law (PSE), designed to prevent electrical fires, will prohibit the resale of 259 types of electrical goods made before April 2001?including some of the most coveted video-game machines. "It's stupid," fumes retro gamer Hiroshi Yamano, while shopping at the Super Potato secondhand-game shop...
...walk out of the "Googleplex," the company's headquarters in Mountain View, California, really understanding why Google is so successful? Google's triumph lies in its enormous user base. Growing that base to infinity plus one is far more important than ad revenues. Once you have the most wanted product in the universe, you have a googol (1 followed by 100 zeros) possible ways to make money. John Skelly Mons, France...
...there's an argument for digital that Hollywood can get behind, it's this: it's far cheaper than film--cheaper to shoot, cut and duplicate. But the big savings come in getting the product to the public. Says Lucas: "Making a big movie, a Harry Potter or a Spider-Man, you're spending $20 [million] to $30 million for the prints just to strike them and ship them to the theaters. Smaller movies have to spend a huge part of their budgets on prints." Digital would cut print and shipping costs about 80%. Even Spielberg, who wears many hats...
...there you have it. The 2004 election was won because Democrats bought lots of vowels and Republicans used the kinds of marketing techniques employed by smart companies trying to sell consumers a product--in 1998. "Even when they innovate, the parties are always a good five or 10 years behind commercial marketing," says Bill Hillsman, an advertising consultant who created famously roguish campaigns for Jesse Ventura and Ralph Nader. "They're cautious organizations. They can't change their natures." But before we go too far down the politicians-are-so-lame road, it's worth noting that every once...
...process of innovation is both obvious and utterly transformative, and once you look for examples you start seeing them everywhere. When Apple launched iTunes and the iPod it had no idea that podcasting would be a big deal. It took the rest of us to tell Apple what its product was for. Companies as diverse as Lego, Ikea and BMW are getting in on this action. And it exists in the cultural realm too. Look at websites like YouTube, or Google Video. Anybody anywhere can upload his or her little three-minute movies, and the best ones bubble...