Word: producting
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...dream come true. Ledger is not one of them. "In a way, I was spoon-fed, if you will, a career. It was fully manufactured by a studio that believed that they could put me on their posters and turn me into their bottle of Coca-Cola, their product," he says, his fingers fidgeting with anything he can find--a pencil, his scraggly beard, his beat-up old Samsung phone, the buttons on his army-style coat. "I hadn't figured out properly how to act, and all of a sudden I was being thrown into these lead roles...
Here's the latest wrinkle in skin care: Elizabeth Arden, the cosmetics giant, and Allergan, the $2.2 billion maker of Botox, have teamed to bring you the first-ever cosmetic version of a pharmaceutical product. Until now, Prevage, Allergan's topical antiaging treatment, has been available for purchase only at a dermatologist's office or medical spa. By December, a creamier and less concentrated version of the wrinkle cream will be on sale at select U.S. department stores ($150 for 1.7 oz.). Overseas customers will be able to find it beginning in March. This cosmeceutical alliance is a harbinger...
...world of aging boomers, both companies see vigorous opportunity. Says Allergan vice president Bob Rhatigan: "Our product [will get] more brand exposure." For the $920 million Elizabeth Arden, which two weeks ago cut its 2006 fiscal earnings forecast because of depressed consumer spending in Europe, Prevage could help it break through the cluttered $7 billion antiaging skin-care market--and give its sagging profits a lift...
...bean counters will like the fares, but frequent flyers might balk if they can't rack up miles. Eos CEO David Spurlock is convinced that his airline's quality of service will keep luring the high-paying customers. "We're betting that product quality, not price, will drive the market," he says. Forecast ahead: unclear...
...won.And the lessons are there. For instance, Chouinard stresses the importance of constant innovation, and he relates how Patagonia adroitly switched its underwear material from odor-retaining polypropylene to washable polyester to stay ahead of the competition. He emphasizes the importance of quality in an era of cheap mass production. And he shows that his company, at least, can treat both its employees and the environment with respect.The future founders, chairmen, and chief executive officers here on campus would do well to learn a little from Chouinard. Companies do not have to be all about lower marginal costs and higher...