Word: producting
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
During this sea change, Sharp intends to use Aquos as the product that burnishes its reputation as a top-tier global brand. International business already accounts for about half of Sharp's revenues, with buoyant sales of its high-end TVs in the U.S. and Europe driving those gains. The company has also benefited abroad from the launch last fall of a worldwide branding campaign, including ads produced by Wieden+Kennedy, an agency that's famous for managing Nike's advertising. Since the spots began airing, brand recognition for Aquos in the U.S., according to market-research surveys, has jumped...
...belt carrying newly assembled TVs to their final quality checks churns behind him, Take emphasizes that Aquos is not just Sharp's latest hit product. It is the core of a strategic shift that has transformed the company from a perennial also-ran to Asian rivals like Sony, Matsushita and Samsung into the world's hottest electronics company. "Everybody from 1 to 100 uses a TV, many of them for three to five hours a day," he says, clearly delighted by the thought of all of us plopped in front of so many idiot boxes, each of them potentially bearing...
Even in his core business of manufacturing LCDs, Machida is playing to Sharp's strengths and avoiding margin-killing commodity products. Taking on Goliaths like LG Electronics and Samsung Electronics across every LCD product line would be foolish, he says. They're dominant, for example, in mass-market LCD panels used in smaller, cheaper TVs and in laptops. Rather than engage them in a murderous price war, Sharp concentrates almost exclusively on ever larger TVs or on small, high-quality panels found in cell phones, car navigation systems and handheld game players like Sony's PSP and Nintendo...
...Journal announced with fanfare that it would launch an Indian edition with a local partner. The publication has yet to hit the newsstands. "We certainly hope to publish in India," says Suman Dubey, chief representative in India for the WSJ's owner Dow Jones & Co, "but only if our product can be attractive to Indian readers and economically viable...
Siegel saw the opportunity and pounced on it as Roddick would a short second serve. Quickly Siegel redefined the product to appeal to a younger crowd. With teenage girls in mind, he and creative director Christophe Lemaire introduced the Lacoste stretch piqué polo, a Lycra-cotton shirt with a sexier, sleeker fit, in 25 vibrant shades. It's Lacoste's best-selling item for women; polos account for 30% of sales in both the men's and women's lines. "The piqué tight polos were the natural look to be paired with low-rise jeans," says Siegel. "They just took...