Word: producting
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...radio advertising over the next 5 to 10 years. "It's a very targeted medium," he says, and "a great place for an advertiser to hit specific audiences." Curry is betting that podcasting will deliver new ways of selling--allowing advertisers to go beyond product placement and permeate the content. "The show could actually be the advertisement," he says. "Dawn and Drew not just talking about Durex products you know, condoms and lube but actually demonstrating them on their show." So much for the idea of raw, independent content. Curry doesn't seem to have any qualms about blurring...
...hate to condemn a first-of-its-kind technology because of herky-jerky behavior. Every product goes through a streamlining, an evolution. Nowadays, the product itself can be updated as improvements are made, and I suspect Nikon is hard at work trying to right some of the wrongs of its new release. The camera is surprisingly affordable for carrying this new capability; after all, in addition to being a wireless pioneer, it?s a solidly performing 5.1-megapixel camera with 3.5x optical zoom and a lot of great automatic and manual controls. (There?s also an 8-megapixel version...
...Sore Centralismo The product of Jakarta's suburbs and the American education system, the twenty-something members of Sore have the uniquely Indonesian capacity to sound optimistically world-weary. On their debut album Centralismo, the group has written romantic songs inspired by the old corners of central Jakarta where they hung out as kids. The mellow blend of guitar, piano and strings evokes a retro sound from the late '60s without being derivative. It's an album perfect for those rainy days when all you really want to do is lie back and dream of a simpler time in your...
...least that was the idea. Tinkering with heat-transfer equations, Williams tried to determine how much energy it would take to yield a block of ice. "It had been a while since I'd done real math problems. I had to break out the old textbook," says Williams, a product-development consultant with his own firm, Dissigno, in San Francisco. After eons of number crunching, he hit on the right formula and built a prototype. It isn't very efficient; his device uses 35 times as much energy as an electric fridge to make...
...There are countless other reasons why this product will remain a geek's toy, but I wanted to praise it as a symbol of the devil-may-care spirit of Archos innovation. I don't think the company ever wanted to overtake Apple, or even Creative and iRiver, in the race for most popular music player. Instead, it keeps refocusing its attention on the next crazy thing. What will Archos introduce next? A portable HDTV player? A terabyte pocket drive? Whatever happens, all I can say is: Godspeed, Archos. Godspeed...