Word: producting
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...PINK GEAR: A FISHING FIRST? FisherGirl, a year-old Canadian company, won a new-product award at the American Sportfishing Association trade show last month for its $49 Mermaid. It's designed for women by women, with a small handle and a light rod. If pink isn't your thing, it also comes in blue, green, purple and striped models...
...little or no European blood. Indeed, the category Hispanic is a gringo construct-first used by the U.S. Census Bureau in 1980-and the only one based on culture and language instead of race. That dubious distinction frustrates some Hispanics, who believe they belong to a separate race, the product of an epic Latin American miscegenation of Iberian, Native American and African heritage. A growing number, especially in California and the Northeast, prefer the term Latino. But in a Time poll of Hispanic adults, 42% said they choose to be called Hispanic, only 17% said Latino...
...While I'm still convinced this is a product for beginners who don't want to be bothered with the whole PC thing, it seems to be blossoming into a tech category: in September, Panasonic will introduce the SC-PM71SD for $400, a very stylish product with a similar set of features...
Bells and whistles aren't enough. "People will pay for products they understand the benefits to," says Peter Greene, an analyst with the NPD Group. The most successful new products are "consumer driven, not engineering driven," he says. Their benefits are obvious: whisper-quiet dishwashers or space-saving stackable washer-dryers rather than just machines with more powerful motors. That trend affects every consumer product, he says. Look at MP3 players. Before the iPod, they competed on how much memory they had. Apple figured out that the experience of the gadget mattered more and killed the category...
...Designed the First Eye? The eye couldn't possibly be the product of accidental mutations, say Darwin's critics. Sure, a bird with sharper eyes might catch more prey and have more offspring, but where did the first eye come from? How could a process of gradual improvements produce a complex organ that needs all its parts-pinhole, lens, light-sensitive surface-in order to work? It's no accident, says Michael Behe, author of Darwin's Black Box, that the eye resembles a camera, which everybody instantly recognizes as a product someone designed. "If it looks, walks and quacks...